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If Ingredients Matter to You, They Matter to Them
Just like your skin, your dog’s skin can become dry, irritated, and sensitive especially when exposed to harsh products. That’s why Lillian Ruff is formulated with human-grade , plant-based ingredients designed to gently cleanse, soothe irritation, deeply remove buildup, eliminate odor at the source, and support healthier, happier skin and coats.

Gluten Free

Safe For Puppies

Natural Ingredients

Your pet's journey to healthy, radiant skin starts here

Clinically Tested

HypoCare+®

Introducing HypoCare+®, a clinically tested, hypoallergenic shampoo developed for pets with highly sensitive, allergy-prone, or reactive skin. Free from fragrances and dyes, it gently removes buildup without disturbing the skin’s natural ability to recover.

A thoughtfully balanced blend of colloidal oatmeal, Aloe Vera, Pro-Vitamin B5, Omega 3 & 6 fatty acids, Coconut Oil, and Vitamin E works in harmony to calm visible irritation, relieve dryness, and restore moisture where sensitive skin needs it most. More than a gentle wash, HypoCare+® supports the skin’s protective barrier and helps guide irritated skin back to balance—promoting healthier skin and coat over time. Its science-driven formula makes it ideal for frequent use and ongoing care of sensitive or compromised skin.

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RUFF By Lillian Ruff

Built to deliver professional–quality results at home or in the salon, this conditioner focuses on texture, efficiency, and long–term coat health. Its lightweight conditioning blend improves comb glide, reduces static, and eliminates drag, making detangling fast and effortless. The hydrating complex seals in moisture without heaviness, creating a smooth, manageable coat that holds its shape and shine between baths. Perfect for dense, long, or high–friction coats, it speeds up drying time, minimizes post–groom frizz, and leaves the coat sleek, strong, and polished.

Key Actives: Oatmeal • Coconut Oil • Lavender Oil

Engineered for those who demand more than just a clean coat, RUFF Oatmeal Shampoo combines advanced conditioning agents with skin–calming botanicals for professional–level results. The rich, creamy lather lifts dirt and buildup with ease, while oatmeal and aloe restore moisture balance and help reduce irritation. Coconut Oil and Provitamin B5 strengthen the coat for improved elasticity, shine, and manageability. Perfect for sensitive, dry, or allergy–prone skin, it rinses fast, leaves no residue, and infuses the coat with a signature Sandalwood Amber scent that defines confidence and care in one wash.

Key Actives: Oatmeal • Coconut Oil • ProVitamin B5

This powerful no–rinse formula wipes out dirt, sweat, and stink in seconds, leaving your dog’s coat fresh, healthy, and adventure–ready. Aloe Vera soothes, Coconut Oil locks in moisture, and White Oak Bark and Spirulina help strengthen the skin and coat for long–lasting protection. Finished with the bold, long–lasting scent of Sandalwood Amber, this formula replaces odor with a rich, woodsy aroma that lasts.

Key Actives: Aloe Vera • Coconut Oil • White Oak Bark • Spirulina

RUFF Activated Charcoal Shampoo delivers a true deep–detox experience. The rich, fast–rinsing lather penetrates dense coats, lifting oil, grime, and odor–causing residue without stripping natural moisture. It tackles even the toughest odors from skunk to sweat, and works as a natural stain remover; restoring brightness and clarity to both light and dark coats. Aloe Vera and Provitamin B5 help soothe and rehydrate the skin after cleansing, leaving the coat soft, smooth, and manageable. Its pH–balanced composition ensures comfort for sensitive skin, while the invigorating Lemon Sage aroma keeps dogs smelling fresh long after the bath.

Key Actives: Activated Charcoal • ProVitamin B5 • Aloe Vera

RUFF by Lillian Ruff® De-Shedding Shampoo is built for the dogs who shed hard, play hard, and live bold. This deep–cleansing, coat–strengthening formula targets loose undercoat and buildup to minimize shedding at the source. Infused with aloe, oatmeal, Coconut Oil, Vitamin E, Omega 3 & 6, and Provitamin B5 it nourishes both skin and coat — restoring hydration, improving elasticity, and reinforcing hair follicles to reduce breakage & shedding. Available in two formats for maximum versatility, the gallon size features a 15:1 dilutable concentrate for salon-level economy and high-output performance, while the 16 oz and 2 oz bottles come ready to use for precise, convenient at-home care.

Key Actives: Omega 3 & 6 • ProVitamin B5 • Aloe Vera • Coconut Oil • Oatmeal

Natures Best

For Your Pet

Real Reviews. Real Ingredients. Real Results.

Nurtured by Nature

At Lillian Ruff, we believe your pets deserve the finest care because they're family. Infused with natural essential oils and powerful, effective ingredients, our grooming products are gluten-free, paraben-free, sulfate-free, cruelty-free, and vegan! Trusted by professional groomers and recommended by veterinarians, our tear-free, gentle formulas are produced to human standards. Every product is designed to provide the best care for your dog or cat, ensuring a safe and nourishing grooming experience. Treat your pets to the best because they are worth it!