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Our Mission

At Lillian Ruff, our mission is simple: to provide the best possible care for your pets. We believe that pets are family, and they deserve the same level of care and compassion that we give to our loved ones. That's why all our products are cruelty-free and formulated to human standards, using only the finest ingredients. We are passionate about creating grooming products that are not only effective but also gentle and safe for your pets. Whether you're a professional groomer or a pet owner, you can trust Lillian Ruff to provide the highest quality products that promote the health and happiness of your furry friends. When only the best will do, choose Lillian Ruff.

Humble BEGINNINGS

The story of Lillian Ruff began with a simple idea: to create grooming products that are safe, effective, and kind to our furry friends. Starting with a core line of five pH-balanced products, we set out to revolutionize the pet grooming industry. Over the years, our dedication to quality and innovation has allowed us to expand our range to fifteen exceptional products in various sizes, each designed to meet the unique needs of pets, pet owners, and professionals. Our journey from a simple idea to a trusted name in pet care is a testament to our unwavering commitment to excellence and our love for pets.

quality first

At Lillian Ruff, quality is at the heart of everything we do. Based in New York, we are dedicated to manufacturing cruelty-free grooming products that are specially formulated with natural ingredients. From our humble beginnings, our commitment has always been to provide the highest quality products that are both gentle and effective. Each of our fifteen pet-focused lifestyle grooming products is crafted with care, using only the finest ingredients. Our products are gluten-free, paraben-free, sulfate-free, and vegan, ensuring that they meet the highest standards of safety and efficacy. Trusted by professional groomers and veterinarians alike, Lillian Ruff products are designed to be tear-free and gentle, making them perfect for routine use on your beloved pets.

INNOVATIVE FORMULATION

At Lillian Ruff, we believe in the power of nature. Our innovative formulations are infused with natural essential oils and powerful ingredients that work. By eliminating unnecessary and potentially harmful ingredients, we ensure that our products are not only effective but also safe for your pets. Our grooming products are designed to be gentle on your pet's skin and coat, while still delivering outstanding results. Whether it's our Berry Blue Brightening and Body Wash or our unique Berry Blue Brightening Conditioner with violet pigments, each product is carefully crafted to enhance your pet's natural beauty and well-being. We are committed to providing pet care solutions that are both natural and effective.