German Shepherds have a thick double coat that is built for protection and outdoor life, and it depends on natural oils to stay healthy through year-round shedding. That is why human shampoo is not recommended. Shampoos made for people can strip those protective oils and disrupt your Shepherd’s skin balance, which may lead to dryness, itching, dandruff, and a coat that looks dull instead of strong and shiny. When the skin is irritated, shedding and that doggy smell can feel even harder to manage.

For a clean that supports their coat and skin, use a dog-specific, pH-balanced shampoo and rinse thoroughly, then follow with conditioner to help moisturize and smooth the coat. Give your German Shepherd a bath routine made for dogs by shopping our dog shampoo and dog conditioner collections.